THE D2 PHILOSOPHY
The Philosophy of D2 has evolved over 30 years. Our premium custom cycling shoes have been precisely designed for cycling. What a concept! They're not modified speedskates, or modified anything else. They've always been minimalist - no plastic shells, spray-on graphics, gimmicks, or massive supply chains sourced from factories in third-world countries. Instead, D2s are designed and handmade with a cyclist's biomechanics, not marketing, in mind. And when you spend so much for a frame or a wheelset - does it make sense that the point of power transfer, your shoes, should be the strongest link in the chain? Right now that's a little bit of a revolutionary concept, but you'll find pro fitters + racers tell you that the single most powerful upgrade you can make to your cycling - is in your bike shoes!
Every pair of D2s is "bespoke custom." That doesn't mean "custom" as in customizable or "heat molded." It means each one of your D2 shoes is built specifically for you. We begin with your foot impressions, measurements, and photographs. Those are used to generate your patterns, using our proprietary custom sizing formula. And during the pre-production call with Don Lamson you'll help hone the fit further, by providing additional background: your shoe history, your unique issues, your riding style, your cycling goals, your preferences, and even - your personality. And then we build D2s TRUE to YOU.
Please phone us for more information, at: 818-273-4409. And check back for our new D2 video series, featuring The Philosophy of founder Don Lamson - in video clips, each one :60 seconds or less!